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How to get more out of your newsroom experiments

Read the full post on Poynter

The way we report, present and distribute the news is changing rapidly, and running experiments is becoming more important for newsrooms trying to keep up with technological change.

A large part of my job as special projects editor at the FT is to think about doing experiments well. Central to this process is making sure your experiment has a distinct purpose, which can be a somewhat nebulous task.

There are several concrete ways to hone the focus of your experiment. I wrote about some of those ways in this piece published on Poynter.

I will also be facilitating a session on this topic at SRCCON in July.

What to read next: Skills I’ve picked up